As the world continues to become more and more digital, having a strong online presence is crucial for any business. One of the most important pieces of that online presence is your website. Whether you’re just starting out or looking to revamp your existing digital footprint, a well-designed and developed website is key to attracting and retaining customers in today’s modern era.
Responsive Design
Responsive design is essential for today’s mobile-first world. With more and more people accessing websites on their smartphones and tablets, it’s crucial that your website is optimized for all devices.
What does this mean in laments terms? This means the information your pages are trying to communicate should be equally accessible across all viewports (screen types). Our team ensures that your website is designed with mobile in mind, allowing customers to access your site easily no matter where they are or what device they’re using.
Try it Yourself – if you are interested in creating your own website with responsive design most modern Content Management Systems (CMS) will help you with drag-and-drop editors like Wix. If you are looking to make your own website from scratch – I recommend Bootstrap’s Documentation.
User Experience (UX)
UX is another key factor in creating a successful website. A website that is easy to navigate, visually appealing, and provides a positive user experience will keep customers coming back time and time again.
How can you achieve optimal User Experience? Easy, understand the target demographic of the website. Is the Harley Davidson homepage going to look like the homepage of PBS kids? No, of course not. Because the target demographic of Harley Davidson is looking to experience the American dream on open road. Whereas PBS kids is dedicated to the education of children. Who are the people you are trying to target, and how do you make your website appealing to them?
Our team works closely with you to create a website that not only looks great but is also user-friendly and intuitive.
Try it Yourself – if you are seeking to learn about how to develop and manipulate your UX and are new to the design space, I highly recommend checking out Google’s Material Design. To learn more about discerning your target audience; I highly recommend this upwork article on identifying target audiences, go to your local SBDC office for free assistance, or head to your local library.
Search Engine Optimization (SEO)
SEO is essential for any business looking to succeed online. A website that is optimized for search engines will appear higher in search results, making it easier for potential customers to find you.
How do you optimize for SEO? Well, that is a tough question because it can have many answers based on your technological knowledge and skill level, CMS, time, and money. Simply put, think of your website as a file stored on the internet. Search engines like Google review that file for keywords to learn what your site is all about. Then, when users search for “x,y,z near me” Google can look at the terms your site is indexed under and present that to the user. Nowadays, there is a competition to be first on the search engine list because, let’s be honest, whoever clicks on the 4th link of a google search result.
Our team of experts is well-versed in the latest SEO techniques, ensuring that your website is optimized for maximum visibility and success.
Try it Yourself – seo is a huge can of worms to get into. Take a go-gurt and relax because it will be a long journey. First, you will need to identify what your keywords are, answer the public is a great starting resource. Then, make sure to put those keywords in valuable locations on your website and marketing. Here is a great article by SEO Chatter explaining how to add keywords to a website.
ADA Compliance
Often overlooked, ADA Compliance is the new bedrock upon which websites are being developed. Since 2018, lawsuits over non-compliant websites have been skyrocketing. While it is important to ensure that all peoples can interact with your content, it can be more inspiring to know your money is also on the table.
How do I get my website to be more ADA Compliant? I’m going to be honest here. Unless you are really skilled in your understanding of tech this may be a hurdle that is too much for you. ADA Compliance is all about understanding the fundamentals of how a website works and working knowledge of how various impairments affect a person’s use of a website. Most business owners we have known and or have worked with have the skill to learn, but not the time to implement.
Our team of ADA Compliance experts understand the WCAG 2.0 website guidelines and have a working knowledge of how various peoples interact with websites.
Try it Yourself – To better understand ADA Compliance for the web, the best starting location would be the WCAG 2.0 guidelines.
Whether you’re just starting out or looking to update your existing digital footprint, a strong website is key to success in the modern era. At Kelly Design and Development, we specialize in website design and development that is tailored to meet the unique needs of your business. Contact us today to learn more about how we can help your business succeed online.